LEXUS ALTO *** THE SOUL OF FUTURE PREMIUM

PROJECT DETAILS???

20.09.2021 - 27.01.2022

A HYDROGEN-POWERED VTOL (VERTICAL TAKE-OFF AND LANDING) VEHICLE, WHICH CELEBRATES THE VALUE IN THE ‘EVERYDAY MOMENTS’ AS A PREMIUM EXPERIENCE

COMPETITION BRIEF

EXPLORE HOW LUXURY DESIGN AND MOBILITY IN EUROPEAN CITIES CAN EVOLVE IN 2040 FOR LEXUS - A GLOBAL BRAND WITH JAPANESE ROOTS.

DEVELOP A SOLUTION WHICH OFFERS A PROFOUND EXPRESSION OF LEXUS AS A FUTURE PREMIUM BRAND IN EUROPE.

JOURNEYS + PEOPLE

INTERIOR

REDUCED. SIMPLE. CALM.

COMPETITION FIRST ROUND

27TH JANUARY 2022, 6 SHORTLISTED PROJECTS AS CHOSEN BY THE LEXUS DESIGN TEAM AND RCA TUTORS TO CONTINUE TO BE REFINED AND DEVELOPED INTO THE SECOND ROUND WHICH WOULD BE HELD AT THE ROYAL COLLEGE OF ART’S BRAND-NEW RESEARCH TOWER IN MARCH 2022.

INTERIOR
REFLECTION.

CONSIDERING THE INTERIOR EXPERIENCE, TAKING INSPIRATION FROM THE LOUIS POULSEN ARTICHOKE LAMP TO CREATE CANTILEVERED EXTERIOR PANELS. CREATING A SHELTERED, RELAXED SPACE.

FINAL RCA x LEXUS REVIEW

FINAL DESIGN REVIEW HELD ON THE 16TH OF MARCH 2022, WITH A JUDGING PANEL INCLUDING IAN CARTABIANO, LANCE SCOTT, CHRIS THORPE AND DALE HARROW AS WELL AS HOSTING SPECIAL GUESTS FROM LEXUS AND THE MEDIA.

POSTER ON DISPLAY AT ROYAL COLLEGE OF ART,

RAUSING RESEARCH TOWER, BATTERSEA, LONDON

DURING FINAL LEXUS x RCA REVIEW

MEDIA EXPOSURE FROM PROJECT

MILAN DESIGN WEEK 2022

7 JUNE 2022 - 12 JUNE 2022

PHOTOGRAPHED LEFT TO RIGHT - CHRIS THORPE, LANCE SCOTT, ZHENYU KONG, BENJAMIN MILLER, AND RICHARD NEWMAN AT THE PRESS AND VIP EVENT HELD ON THE OPENING EVENING OF THE EVENT.